June 15, 2018

Reducing Costs – Increasing Profitability using Google Adwords

We began working together with the Ramp People when their monthly ad spend was up 103% from the previous year and their sales were up by 22%.

The initial objective was to get the monthly spend under control and optimise it without affecting sales.

Within 5 months, In Press had reduced spend from £25,000 per month to £8,000 per month with NO reduction in sales.

The average Cost Per Acquisition (CPA) was reduced from £77 to £35 (55% reduction).

This resulted in much improved profit margins in 2017.