Challenge For Hitachi
The optical microscope market is about three to four times larger than the electron microscope market worldwide and Hitachi wanted the users of top of the range optical microscopes to be aware that a scanning electron microscope was now in their budget range.
The challenge was to introduce a new concept into the industry quickly and specifically and to reach this new target audience.
Challenge For Pump Distributor
The pump supply market is particularly price sensitive and there are many companies in the market fighting for business.
In the past, TriArk Pumps had successfully used telemarketing, direct mail and a salesperson ‘on the road’ to develop enquiries and aid in the sales process. However, these techniques had started to yield fewer enquiries and the salesperson left the company and was not replaced.
The challenge faced was to increase the number of enquiries received and help grow the business.